Omega And Tag Heuer

The shared account of luxury between Omega and Tag Heuer centres around how closely one brand mirrors the other. Both brands became famous through endorsements, have a deep connection with the sports industry, came from Switzerland, and came into existence around the same period. With these similarities, it becomes difficult to pick the winner, yet further analysis will reveal the strengths and weaknesses of each brand.

Tag Heuer’s Story

In 1860, Edouard Heuer started his Heuer Watch Company. He input the best of his personality such that the brand represented innovative excellence and became an official partner in the 2020 Summer Olympics. The release of its first dashboard chronograph sent a powerful signal to the airline and automobile industries. In 1933, the brand released the Tag Heuer Autavia, which became the inspiration for its flagship wristwatches. In 1940 Heuer began releasing Auto-graph, a wrist-chronograph integrated with manual reference hand and tachometer. Afterwards came Solunar, the maiden watch with a tide indicator. This was before the Seafarer with regattas dial and tide indicator came into the market. The reputation of Heuer’s Watch Company grew and was further strengthened by Steve McQueen’s endorsement in the film Le Mans. In 1985, Tag Group Holdings merged with Heuer’s watch firm, and the name became Tag Heuer with an even greater emphasis on watches with powerful precision and stylish aesthetics.

Omega’s Story

The key standard for judging the accuracy of watches has been the COSC certification which involves testing timepieces at three varying temperatures and in five positions for 15 days. The certification was an opportunity for the watchmakers to prove the quality of their products. It involves disengaging the movement’s second hands and automatic winding mechanism while measuring tests with a camera. Any watch that passes the test will be elevated to a new status, implying a new price in 2015. Omega pulled through the Swiss Federal Institute of Metrology certification process, which Tag Heuer failed to achieve. Subsequently, Omega got a foothold in the battle against magnetic interference by using new silicon that offers protection against magnetic frequencies. Thus, with technical advancement, Tag Heuer could not outshine Omega, though its watches are superb.

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