Speaking to a guy that OWNS a bank about canaries

People with immense wealth have a different view of the world. They have a savant-like ability to see through the noise, detect patterns or opportunities that most of us are too distracted to see…

独家优惠奖金 100% 高达 1 BTC + 180 免费旋转

Why Social Commerce is Better Than Pretentious Social Media Commerce

There is something so interesting about Social Media that could give air to a completely new business — Social Commerce.

Did you Know?

The only thing the fact points at is that all the social media across the web space have got the camouflaged intent to navigate their users to make purchases.

Talking about the Social Media Platform of today — Facebook, Twitter, Instagram, Pinterest, Snapchat, Reddit, etc., they were launched with the vision to get the users to interact with the each other and no physical boundaries.

Till the time, it was not clear as to how the businesses make money, as the real purpose of these platforms was hidden behind the provocation to make engagement and so they introduced new models that can make the users invest their digital time by getting addicted towards the platform.

Once, their platform made a loyal user base, they introduced the advertisement model. With this, they were able to unlock the door to the prolific world of eCommerce.

All they did was started generating revenue-

The revenue was generated on the basis of the number of users who clicked on the ads and were navigated to the original site.
Since the real aim was to get the users to make real purchases from the site they are directed to, ads were not so effective for the purchase intent to succeed.

As the ads were very rigidly embedded, it was sometimes very baffling for the users to continue their activity on the social media platform.
But the addiction they were in kept them tuned to the platform.

The social media platforms soon realized that instead of ads, if inventories are designated in the user’s space itself, there are chances to get high on the numbers and conversions.
Here, the revenue was to be generated by the number of conversions made.

Since the main motto of social media platform was to increase engagement, the inventory that users saw created a kind of distraction among the users as to what they were supposed to do — continue the binge-watching or view the inventory.

Now was the time to reveal the true intention behind all the engagement and the loyal user base they had created since the inception of such platforms.
The Social Media platforms directly added the ‘Buy’ and ‘Shop now’ button in the user space.
This feature was not only open for the eCommerce sites to display their products but also served as a platform to put the classified ads.
Here is when the Social Media was on its focused journey to pace up towards being the first Social Commerce.

The intent about the social media and its business strategy was clear but the users were on the platform to interact and the pinch of eCommerce added to their news feed was quite confusing for the users.
Had they wanted to make purchases, they would have gone been on an eCommerce platform.

Instagram 4%

Vimeo 8%

Facebook 10%

Youtube 6%

Google+ 3%

Twitter 3%

Pinterest 2%

Being a step ahead to the Social media and eCommerce, Social Commerce definitely needs a chance as there are some flaws in the existing pretentious space of Social Media.

The demand can only be fulfilled when the demand arises, rest everything is static.

Since the users are from the start fed with the mindset to engage, there is a demand to only get entertained, informed, or inspired with the help of the content they see on the social media platform.

Other than that everything the users see is inorganically fed to them. There is no demand by the user to see such inventories that could navigate them to the actual site and that’s where the problem is.

The users of today want a very personalized experience when it comes to making purchases, and what better than the word-of-mouth marketing strategy?

Social Commerce is a designated and a dedicated platform with an open intent to help the users discover the products they seek for by posting their requirements about the product and getting suggestions and recommendations for the product from the ones they trust.

This is how it goes like shopping with family and friends.

There is no way to interact with users other than with the help of brand pages.

While with social commerce, the eCommerce sites can appoint their marketing managers to have one-on-one interaction with the buyers, create personalized discounts, and navigate the user towards the purchase.

The social media platforms get the cut by the ads — the users get directed towards the platform and the platform earns. The amount they receive is extremely small when compared to what they can earn with the help of Social Commerce.

In Social Commerce, for every conversion made, revenue can be generated. Commissions can be charged to accommodate the marketing managers. Special tools to get to the targeted users can be availed to the marketing managers.

All this intent needs a dedicated platform wherein the users can demand and they receive a set of recommendations that help them buy.

The engagement on social commerce can lead to more than just direct transactions.

It helps to increase the traffic to the website which ultimately influences the ranking on the eCommerce site.

By sharing the links to content on your website through social commerce is an excellent way to drive traffic from the social platform’s user.

Moreover, such a platform is going to be one of its kind and so there is a higher chance to attract a lot of users, and ultimately the organic search engine ranking is going to be higher.

The social commerce platform can market about the eCommerce and vice versa.

The most significant benefit of Social Commerce is the engagement and reach that businesses can get whenever they share content. By showing up in a follower’s updated regularly, there is a powerful branding opportunity.

The people who have regular contact with a brand are more likely to recommend that brand to his friends. Apart from this, Social Commerce inspires people to connect with a business through a process of two-way communication.

The sharing/posting or call it as word-of-mouth helps with audience building as well as increased engagement and website traffic. Thus, as compared to social media, eCommerce sites can get more authentic traffic.

Every day, hundreds and thousands of users join social media sites across the world while millions are already actively participating.

Thus, with the model that allows the users to interact and shop simultaneously is an entirely unique idea and so the probability to get the audience on board is going to be 1.

One of the most significant considerations that any startup would make is how to reach and sell to its target customer audience.

For the companies that use social commerce, the following will continuously be growing from both the ways — the eCommerce traffic and Google traffic.

By using Social Commerce for your business, you are aiming to sell and promote your products/services but also that the business is building a good relationship with the people.

This opportunity of getting engaged with the prospects helps a company build and maintain relationships that deepen the virtues of trust and loyalty.

Such a platform, in turn, creates customers that are happy/ satisfied with the service, who will likely remain clients who might make a repeat purchase.

Once satisfying the customers by providing them with the product of their demand, they will, in turn, give the platform with what it needs the most — a loyal customer base.

By making the customers happy, Social Commerce has the power to satisfy even the marketing managers of the eCommerce portal.

The basic ingredient of any business is to analyze the efforts put into the business and see if the results provided a good return on investment or not.

Starting up a business that you cannot measure or evaluate is a waste of time, resources and tangible efforts. The objective of the business should be decided and kept in line with company key performance indicators.

Social Commerce makes it easier to evaluate the performance of the separate brand pages performance and measure the value of the returns.

The basic measurements to determine a positive ROI are already set up by the social media platforms using the total number of fans/followers, likes, and the overall sentiments of interactions.

Repeating again, the Social Commerce platform is not just a medium for selling products, it is a medium to building relationships with both the people and the eCommerce platform.

The relationships can be maintained by quickly informing the best customers about special promotions, new products, deep discounts, and more.

This creates a sense of loyalty among the customers and they make the repeat purchases.

Having read the benefits of Social Commerce, it is obvious to be curious about the current market situation and how Social commerce will survive. For this, you need to know whether 2017 is the year to launch a Social Commerce business.

Social Commerce is nothing but a word-of-mouth marketing of the eCommerce with the special ability to accommodate the marketing managers in the portal.

Social Commerce is not just about fixing the merger of eCommerce into Social Media problem, it is about an Innovative Business Idea which needs to be put into action.

So, when are you unearthing this business idea?

Speaking to a guy that OWNS a bank about canaries

Why Social Commerce is Better Than Pretentious Social Media Commerce

Add a comment

Related posts:

Taking strides to end opioid addiction

What I Saw in a Coffee Shop That Broke My Heart

WSO2 API Microgateway in Kubernetes