7 things that will up your PPC game

or PPC 101

How do you differentiate yourself from your competitors, and how do you deliver your life-changing products to the people that need it?

The answer is simple.

Your marketing message! Starting with branding, messaging and storytelling, consistency across all content channels, and yes, PPC! You need to bring awareness about your product via a combination of both organic and paid traffic.

There’s no debate as to one versus the other. You need both, organic and paid. In this article, we’re focusing on how to engage your audience with paid traffic, specifically PPC.

First off, what is PPC? PPC, short for pay per click, is a way to describe user acquisition, how your paid ads bring users to your website, by paying for each click on ads that you’re running on a search engine or a social media platform. The better your PPC campaign, the higher your CTR (click-through rate), the more qualified leads you can drive to your site.

Content and SEO are stellar players when it comes to organic traffic. Branding works with all internal and external communications, including PPC. Try to stay consistent with your brand’s mission and guidelines when you create PPC campaigns.

PPC capitalizes on the work that the rest of your digital marketing team has put in. In order for the PPC team to reach their goals on their KPIs, and that includes CTRs, your entire marketing needs to be aligned.

Below you’ll find a list of the things that could improve your PPC outcomes.

You know exactly who your current and prospective customers are. But before starting to run ads, it would behoove you to segment your customers into specific groups.

I’d suggest figuring out the answer to the questions below before you start getting excited about CTRs on your most awesome ads. Discover your buyers first. Do your customer and market segmentation first. Then, build the ads that speak to them, and to them alone.

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